by August Wainwright on August 7, 2013
So I’ve been on a bit of a website break over the past few days working on something that I think is going to be HUGE for authors.
Some really great people are coming together to create an opportunity for authors that is unmatched in the marketplace right now.
I know that all sounds like a bunch of bullshit hype – and it might crash and burn before the public ever sees it – but the realization that we live in the age where a bunch of forward thinking nut-jobs can attempt to do what no publishers could ever DREAM of doing – and potentially turn the entire industry on its head again – is completely mind-blowing to me.
And because of the ideas being floated, I’ve been thinking a lot more about the business of being an author.
I’ve touched on the idea of becoming a successful self-publisher and planning for the future before and, as in business, it’s so much more fun and exciting to think about hitting the home-run. Everyone imagines what their life would be like if they had their own version of 50 Shades – just a massive runaway success.
But the reality is that it most-likely won’t happen. And as soon as you realize that, the sooner you’ll be able to take advantage of the space that is left by others who chase the pipe dreams.
I stumbled on an old video of 37Signals owner and Ruby on Rails creator David Heinemeier Hansson, who spends a lot of time preaching the exact same idea: do what you love, do it well, eliminate all the other bullshit, keep innovating and moving forward.
Other than the fact that the interviewer annoys the hell out of me, the video is great. It’s a little long (the actual interview starts around 3:40, but the meat of the interview isn’t until much later) and David doesn’t mince words (aka, he swears a lot), but his points are just as relevant to authors as they are to entrepreneurs and CEOs.
What’s even better is that David Hansson went back on the show just a few weeks ago for a follow-up interview after 3 years and his message is IDENTICAL.
There are more sponsors, the stage and interview equipment is better, the hair is better, the clothes are “better”, (and the host still annoys the hell out of me) but the ideas David is talking about haven’t changed.
37Signals, for those who have never heard of them, creates and sells project management software to individuals and businesses. And although their products are great (I’ve used Basecamp), they might not mean much to an author. But that doesn’t mean that the lessons aren’t symmetrical.
It’s also worth noting that during the 3 years between these 2 interviews, 37Signals probably (there’s no way to verify, they keep their numbers private) increased their revenue by 10X – all by doing exactly what David is talking about.
Take a page from a highly successful business and plan for the future.
I’ll be back with more later; can’t wait to fill everyone in on what will hopefully be an amazing opportunity for all indie and self-published authors.